BYD Forklifts Appoints UK & Ireland Country Manager

BYD has appointed Paul Grady as the UK and Ireland Country Manager for its increasing forklift division. The appointment, which takes location with on the spot effect, marks a enormous step in BYD’s approach to develop its UK forklift enterprise at a time when the adjustments sweeping throughout enterprise need to make funding in its low-energy forklifts a sturdy proposition.
Paul has over 35 years’ trip in the substances coping with sector, having come thru the ranks as a provider engineer earlier than maintaining country wide bills administration positions, most lately at Triathlon Battery Solutions. In this latter role, he got here to study at first-hand about the strengths of the BYD presenting and its suitability to the contemporary enterprise climate.

“As quickly as I began discussing the chance with BYD, I was once excited by means of the potential,” says Paul. “BYD forklifts are manufactured to European requirements the usage of remarkable components. The special BYD Lithium Iron Phosphate battery technological know-how at the coronary heart of all of its merchandise is market-leading in phrases of its overall performance and flexibility, and gives many sizable advantages over the general lithium ion batteries furnished to its opponents by means of third-party manufacturers. As a market chief in the international electric powered bus sector, BYD as is well-established in Europe. When you see the international partnerships fashioned with BYD via organizations such as Daimler-Benz and Toyota, you quickly see BYD’s skills as an revolutionary producer stacking up favourably.”
Paul continues: “I see special factors of BYD Forklifts that will entice the interest of organizations in the UK and Ireland who are searching to make a not pricey funding in a substances managing fleet while at the equal time leaving at the back of the smallest-possible carbon footprint. Being section of the assignment to assist develop the BYD commercial enterprise is one I am searching ahead to.”
In welcoming Paul to BYD Europe’s developing team, Blade Feng, BYD Europe’s Forklift Director, says: “Attracting humans of Paul’s functionality is a actual indicator of BYD’s stature in the market. At a time when we are searching to guide our present UK and Ireland provider network, and add new sellers alongside the way, Paul’s function is an vital section of our method to develop our market share in our key European territories. His expertise and trip will assist us noticeably closer to satisfying our desires for the UK and Ireland markets.”
Paul has recognized a number of areas the place organizations can achieve a aggressive facet via specifying BYD Forklifts, and will be searching for in precise to entice the activity of logistics companies, meals & beverage producers and distributers, and the car zone with BYD’s sizable vary of zero-emission forklifts.