BYD Signs Translift as Forklift Dealer

BYD Forklifts (Europe) has signed worldwide Very Narrow Aisle (VNA) forklift professional Translift Bendi as a provider for its vary of special Lithium Iron Phosphate battery-powered fabric managing tools in the UK. In what will be seen by means of the enterprise as a fundamental coup, the settlement will see Translift responsible for the sale and provider of BYD options from its brand new West Midlands facility. 

Established in 1964, Translift is famed for designing and manufacturing the ultra-successful Bendi articulated VNA truck, section of a comprehensive vary of area of interest warehouse products. The settlement will see Translift advertising the developing vary of BYD Iron-Phosphate battery-powered cloth dealing with tools alongside the Bendi product to clients ranging from single-truck customers up to the UK’s household-name excessive road grocery chains.
Translift’s Managing Director Paul Berrow is pretty enthusiastic about the tie-up with BYD: “We see massive synergy between the manufacturers in areas such as decrease Total Cost of Ownership (TCO), progressive engineering, and industry-leading stages of effectivity backed through a watertight warranty. Our group is distinctly skilled in explaining to clients the notion and advantages of tools that are no longer simply ‘me too’ products, so this is the ideal fit.”
He continues: “BYD producers technologically superior merchandise that want to be offered the right way, and our income and provider groups have all the imperative abilities and ride working for many years with bespoke merchandise that boost to go well with an ever-changing industry. Translift is at the forefront of innovation, as is BYD, and we see this as a brilliant probability to develop the purchaser base for environmentally pleasant lithium iron phosphate vans in the UK.”
Paul Grady, BYD’s Country Manager for UK & Ireland, who brokered the deal between BYD and Translift, says: “This is a very thrilling improvement for BYD Forklifts in the UK, and we are searching ahead to working with Paul Berrow and his group at Translift. They have big ride in convincing clients to suppose outdoor the field when thinking about approaches to streamline their logistics operations, and in this regard BYD will sit down very with no trouble inside their portfolio of revolutionary solutions. Translift is run and staffed via very expert people, all of whom are well-versed in the workings of electric powered fabric managing equipment.”

Grady then adds: “Translift is a long-established and reliable supplier, so entrusting them with the BYD company used to be an convenient selection to make. In particular, they have a massive and highly-qualified cellular provider group of 35+ engineers who will assist make certain BYD’s clients acquire the fast and expert aftersales backup clients count on from a top rate manufacturer supplier.”
Blade Feng, BYD Europe’s Forklift Director, concludes: “The addition of Translift to our community of UK sellers represents a actual feather in the cap for BYD, and ensures our clients will revel in superb help at any place they are located. At a time when clients are searching to derive the most effectivity from their forklift fleet at the same time as at the equal time working with minimal environmental impact, BYD and Translift are ideally positioned to be in a position to assist them gain their goals.”